Training · Strategy & Marketing
Sharper strategy and marketing decisions, in one workshop
Executive workshops and programmes on business and AI strategy, go-to-market, marketing, sales, change management and design thinking.
How an engagement runs
- DiagnoseYour current position
- ExploreOptions and frameworks
- DecidePriorities and trade-offs
- PlanActions, owners, metrics
- ExecuteFollow-up and coaching
Find the space nobody owns
Clear choices on segment and value move you out of the crowd and into a position customers remember.
Strategy is a set of choices about where to play and how to win, made explicit enough that a team can act on them.
Dr. Sanjay Vaid, Invocore
Practical programmes for leaders and teams
Each programme combines frameworks with work on your own business questions, so teams leave with decisions and action plans, not just slides.
The challenge
Why this matters now
Many leadership teams spend hours in strategy offsites and still leave without clear choices. Marketing and sales then work from different assumptions, and AI changes the competitive landscape faster than annual plans can keep up.
Our strategy and marketing programmes combine proven frameworks with work on your own business questions. Participants learn by deciding: where to compete, how to position, how to price and how AI changes the game. Every session ends with actions and owners.
AI reshaping markets
Generative AI is changing customer expectations, cost structures and competitive advantage.
Pressure on growth
Leaders need sharper choices about where to invest and where to stop.
Alignment gaps
Strategy, marketing and sales often work from different plans.
Quick self-check
How ready are you?
Answer four questions leaders ask us. Your result appears instantly; nothing is stored or sent.
Are we clear on where we compete and where we do not?
How will AI change our market in the next three years?
Is our positioning distinct from our competitors?
Do our marketing and sales teams work from the same plan?
What we deliver
Capabilities
Business and AI strategy
Where to compete, how AI changes your industry and what to do about it.
Go-to-market and marketing strategy
Segments, positioning, pricing, channels and launch planning.
Sales and digital marketing
Building pipeline, digital campaigns and measuring what works.
Change management
Leading people through transformation and new ways of working.
Design thinking
Customer-centred problem solving and rapid experimentation.
Interactive
Explore the framework
Select any part of the diagram to see what it covers.
Selected
Insight
Understand customers, competitors and how AI is changing the market.
Strategy
Make explicit choices about where to play and how to win.
Positioning
Define a value proposition that stands out in customers' eyes.
Go-to-market
Plan segments, pricing, channels and launch.
Execution
Turn plans into actions, owners and metrics.
Our approach
How we work with you
A clear, staged path from first assessment to lasting capability.
Step 1
Diagnose
Your current position
Step 2
Explore
Options and frameworks
Step 3
Decide
Priorities and trade-offs
Step 4
Plan
Actions, owners, metrics
Step 5
Execute
Follow-up and coaching
Why Invocore
What sets us apart
Senior, practitioner-led advice that holds up in front of auditors, boards and customers.
Academic depth, practical delivery
Programmes draw on strategy research and real consulting experience.
Your questions, not case studies
Exercises use your market, customers and competitors.
From workshop to plan
Optional follow-up support turns decisions into a go-to-market plan.
Engagement models
Start where you are
Begin with a focused first step and expand as value is proven.
1-day executive workshop
A focused workshop on one strategic question.
Fees on enquiry
Multi-week programme
A series of sessions with assignments on your business.
Fees on enquiry
In-house corporate
A programme designed around your company and goals.
Fees on enquiry
Deliverables
What you receive
- Pre-workshop diagnostic
- Facilitated workshop sessions
- Strategy and positioning canvases
- Go-to-market and marketing plan templates
- Action plan with owners and dates
- Participant certificate of completion
Outcomes
What changes for you
- Leaders aligned on clear strategic choices
- A go-to-market approach the whole team understands
- Practical tools for planning, positioning and execution
- Action plans with owners, not just workshop notes
Who we work with: Founders and CXOs, Business unit heads, Marketing and sales teams, Product managers and High-potential managers.
Frequently asked questions
Is this generic training?
No. Exercises use your own business questions wherever possible.
Can it be combined with GTM consulting?
Yes. Many workshops lead into a full go-to-market plan.
What are the fees?
Fees are shared on enquiry.
Get in touch
Get batch dates, fees and course details
Tell us about your organisation and goals. A senior consultant will reply, usually within one working day.
Prefer to talk now? WhatsApp +91 98108 17659 or info@invocore.org
